Mumbai: The Mumbai civic body has recently made a policy that restricts putting up of billboards with photos of political leaders.
And the policy now demands immediate removal of illegal hoardings, legal proceedings against the guilty, and revises charges and sizes for hoardings and billboards.
The draft policy has been uploaded on the BMC website for suggestions and objections from citizens for the next 30 days.
The new guidelines encourage use of digital billboards, solar-powered boards and installation of CCTV cameras on them. HT had reported in November that the city may soon get digital billboards.
While the policy does not permit hoardings on rooftops or terrace of a building, it allows multiplexes, shopping and commercial complexes, petrol pumps and malls to apply for digital advertisements.
The policy has been brought in to strike a balance between enhancing aesthetics and giving a boost to advertising sector.