Jaipur: A fascination for number 1 has tempted this model-turned businessman from Jaipur Rrahul Tanejaa to Rs 16 lakh to get a fancy 0001 number for his new luxury car.
This was, however, not the first time that the 37-year-old businessman, who runs an event management company, spent a fortune for his favourite number.
Tanejaa bought his first luxury car, a BMW 5 series, in 2011 and paid Rs 10.31 lakh for a special number RJ 14 CP 0001.
He went on to purchase his second car Skoda Laura only because the registration number of the vehicle was RJ 20 CB 0001.
Later when he sold his first car and purchased a BMW 7, he retained its number RJ 14 CP 0001.
His mobile number also has five 1s in it.
I believe in being number one in whatever I do. I want my event management company to be number one in the country,” said Tanejaa, explaining his fascination for the digit 1.
Transport department officials said Rs 16 lakh that Tanejaa spent for the number RJ 45 CG 0001 for his Jaguar was the highest ever bid for a premium number in the state. Tanejaa now organises premium weddings.